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A Framework for Optimizing ROI in Loyalty Programs
You have your loyalty program in place, but what’s next? Research from Forrester suggests organizations need help maintaining and measuring the value of their loyalty programs. In a survey only one...
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Stop! Loyal Customers Need More Than Discounts
At 500friends, we have the privilege of talking with retailers about customers, business, and marketing campaigns in detail on a regular basis, and we like to compare strategies and results. It’s...
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The Perils of Unsustainable Revenue Growth
Fortune 500 enterprises and startups alike face constant pressure to grow revenues. This stems from the fact that investors want to invest in growing companies and smart employees want to be part of...
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The Omni-Channel Experience – Redefining the Retail Landscape: Part 1 of 3
For retailers, talking about omni-channel is very fashionable nowadays. At a high level, the concepts behind providing great customer experience across channels are easy to understand. However,...
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The Omni-channel Experience – Redefining the Retail Landscape: Part 2 of 3
In our first post, we reviewed the challenges of omni-channel retail and presented a framework for analyzing omni-channel loyalty. In this post, I’ll show how a loyalty program can help solve the...
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The Omnichannel Experience – Redefining the Retail Landscape: Part 3 of 3
In this final post in the series, as promised, we’ll paint a picture of how a prototypical omnichannel retailer would incorporate a loyalty program into an integrated customer experience. Omni-channel...
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Use Your Loyalty Program to Stay in the Right (Gmail) Tab
As a marketing executive, you might be a bit panicked after catching wind of Gmail’s new tabbed inbox. I mean, Internet Retailer goes as far as saying, “Consumers may not click on the ‘promotions’ tab...
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Does a Loyalty Program Make Sense for Your Brand?
With intense competition for consumer spend and an increasingly cluttered marketplace in which the average household is a member of 21.9 loyalty programs (up from 18.4 in 2010)*, you may find...
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Crafting Your Loyalty Program’s Business Case: 8 Non-Obvious Benefits
Like most execs running omnichannel retail brands, you’re probably thinking about the business case for loyalty — either to launch a new loyalty program or expand an existing one. Having helped many...
View ArticleWatch-On-Demand: 10 Ways To Personalize The Holidays
Did you miss our recent webinar with Merkle? The joint webinar is now available to watch below and features Merkle’s VP of Personalization, Zimm Zimmerman, as well as 500friends’ Senior Director of...
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